Successful Product (Vas) B2C

BRAND

FORMAT

WMT: Subscription Service.
One ringtones every week, 500.000  subscribers

Channel: Mobile (MT Premium)

CATEGORY

Entertainment
WMT: Subscription Service.
One logo and one wallpaper every week, 150.000  subscribers

Channel: Mobile (MT Premium)

Entertainment
WMT: Subscription Service.
One logo/wallpaper and one ringtones every week, 800.000  subscribers

Channel: Mobile (MT Premium)

Entertainment
SMS (TEXT): Subscription Service.
Top News of the day from Ansa ( n.1 press agency of Italy). 130.000  subscribers

Channel: Mobile (MT Premium)

Info News
SMS (TEXT): Subscription Service.
One daily ”Horoscope” or “Love Horoscope” via sms. 170.000  subscribers

Channel: Mobile (MT Premium)

Entertainment
SMS (TEXT): Subscription Service. One daily ”joke” via sms. 120.000  subscribers.

Channel: Mobile (MT Premium)

Entertainment
CHAT SMS: Pay per  Use,  700.000 users

Channel: Mobile (MT Premium)

Entertainment
LUCIGNOLO: Subscription Service. Digital calendar with top models  pics branded with the name of an important tv programm (Lucignolo).  750.000  subscribers

Channel: Mobile (MT Premium)

Entertainment
VIRGOLA THE CAT: Subscription Service. One ringtone every week. The first ringtone for free ( “Virgola the cat”, a remake of a famous italian song). 650.000  subscribers

Channel: Mobile (MT Premium)

Entertainment

Successful Product B2C

SecureKey (www.securekey.it)

It ‘s a service developed in collaboration with Telecom Italy, which gives the user a one time password (secure key) to access to  a web portal or a section of it. To receive the password the user must call a premium rate number and follow the instruction of the ivr.

Secure Key it ‘a B2B service that allows to monetize the content of a web portal providing maximum security.
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